UAE-based · Working internationally · British-trained
Enterprise Technology & AI Strategy
Helping organisations across the UAE, the GCC and beyond turn AI ambition into a governed, prioritised and practical roadmap, and building the capability in their own people to deliver it. Cutting through the hype with clear strategy, hands-on AI Labs, readiness assessment, responsible AI governance and delivery oversight.
Start a conversation A confidential 30-minute introductory conversation, with no obligation.CB AI Consultancy is an independent AI and technology advisory practice, founded and led by Christopher Booth. Based in the UAE, we work with organisations across the GCC and internationally, helping them decide where AI belongs in their business and build the capability in their own people to take it there.
Christopher brings more than thirty years as a Chief Technology Officer and senior technology leader. He was most recently a government CTO in the UAE. Before that he held senior roles at Odgers, where as Partner and CTO he founded and led the firm’s AI Labs across 32 countries, as well as at Starbucks EMEA, Bupa and, for ten years, PwC. He holds AI qualifications from Oxford and MIT and is a Certified AI Professional, Certified AI Auditor and Certified AI Ethicist.
Christopher leads every engagement personally, with a wider team of specialists across the UAE, the UK and the Philippines in AI product delivery, data, digital transformation and development. Together they take clients from strategy through to working solutions. The work is evidence-based, governance-led and grounded in how enterprise organisations actually absorb change, with senior attention throughout and without the layers or sales agenda of a large consultancy.
Independent advice with no platform or software-sales incentive. Analysis and recommendations serve the client’s interest alone.
Gets the AI capability you already own into the hands of your people: a group of managers taught to use it properly, then building AI solutions on their own real work, and showing what they achieved.
Most organisations have no shortage of AI enthusiasm. What is missing is governance, data readiness, and a realistic view of what an organisation can actually absorb. That gap is where expensive mistakes happen, and it is the gap this practice exists to close.
No vendor relationships and no referral fees, so our advice serves your interests alone. Senior-level throughout, with the CB AI Consultancy team brought in as needed, and grounded in UK professional standards wherever we work. To see how a business moves from first use of AI to leading with it, explore the AI Flightpath.
Examples drawn from senior leadership engagements across sectors and geographies.
Led the firm’s AI Labs taking generative AI and intelligent automation out of experimentation and into live production across back-office and support functions.
Redesigned the operating model and introduced scaled Agile practices and automation, improving pace and predictability. Delivered measurable savings and faster release cycles.
Directed the technology carve-out for more than 370 stores across four countries following a divestment, completing it on time with no business disruption.
Consolidated 32 country platforms into a single Microsoft cloud tenant, cutting global licence costs by 30% while improving resilience and security posture.
AI governance is not asserted. It is certified. Six executive and professional AI qualifications underpin every engagement, alongside thirty years of delivery credentials and repeated recognition awards.
BSc (Hons) Mathematics, Operational Research, Statistics & Economics
University of Warwick
CISA: Certified Information Systems Auditor
ISACA
SAFe Certified Agilist
Scaled Agile Framework
PRINCE2 Practitioner
Project Management
Certified Scrum Master
ITIL Foundation
v4 & v3
computing.co.uk
computing.co.uk
Oxford Artificial Intelligence Programme
Saïd Business School, University of Oxford · 2025
Oxford AI Ethics, Regulation & Compliance Programme
Saïd Business School, University of Oxford · 2025
Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of Management, Executive Program · 2025
Certified AI Professional (CAIP)
Certified AI Auditor (CAIA)
Certified AI Ethicist (CAIE)
Issued by oxethica GmbH
MBCS
British Computer Society, The Chartered Institute for IT
AAIE
Association of AI Ethicists
Maintains an active professional network across the University of Oxford’s Saïd Business School, keeping the practice current with emerging AI governance standards and regulation.
Engagements are taken on a selective basis, ensuring senior-level attention throughout, from initial diagnostic to final roadmap. UAE-based, working across the UAE, the GCC and internationally. Initial conversations are welcome at any stage, without obligation.
Send an enquiry A confidential 30-minute introductory conversation, with no obligation.