UAE-based · GCC-focused · British-trained
Enterprise Technology & AI Strategy
Helping mid-sized businesses across the UAE and wider GCC turn AI ambition into a governed, prioritised and practical roadmap. Cutting through the hype with clear strategy, readiness assessment, operating-model design, responsible AI governance and delivery oversight.
Start a conversation A confidential 30-minute introductory conversation, with no obligation.CB AI Consultancy is an independent technology and AI advisory practice founded by Christopher Booth — a Chief Technology Officer with more than thirty years of turning enterprise technology into measurable business value across government, professional services, financial services, retail, hospitality and travel, including global organisations operating across more than 30 countries.
Christopher previously served as a government Chief Technology Officer in the UAE. His career is built on a ten-year foundation at PwC, and he has held senior leadership roles at Odgers, Starbucks EMEA and Bupa, leading global transformation initiatives including leading AI Labs. That breadth of sector and scale informs a practical, rather than theoretical, view of what AI adoption actually requires.
The practice pairs formal AI credentials from Oxford University and MIT with hands-on, current delivery capability. The practice combines executive education in AI from Oxford Saïd and MIT Sloan with professional AI governance certifications and hands-on experience with enterprise AI tools and agentic systems. The advice is grounded in active delivery, not theory.
CB AI Consultancy is based in the UAE and works with mid-sized businesses across the GCC, advising on the full arc from AI and technology strategy through to delivery — evidence-based, governance-led, and grounded in how enterprise organisations actually absorb change. Clear, senior-level guidance without the cost, complexity or sales agenda of a large consultancy. British national; UAE resident.
Christopher Booth on LinkedIn →Independent advice with no platform, implementation, or software-sales incentive — analysis and recommendations serve the client’s interest alone.
A focused, fixed-scope diagnostic that gives leadership a clear, honest picture of where the organisation stands — and a credible, board-ready path forward.
Most mid-sized businesses have no shortage of AI enthusiasm. What is missing is governance, data readiness, and a realistic view of what an organisation can actually absorb. That gap is where expensive mistakes happen — and it is the gap this practice exists to close.
CB AI Consultancy carries no vendor relationships and accepts no referral fees. Analysis and recommendations serve the client’s interest alone. Senior-level engagement is maintained throughout — specialist associates are engaged as scope requires, without the cost base of a large consulting structure. Grounded in UK professional discipline and standards, applied across the GCC.
Examples drawn from senior leadership engagements across sectors and geographies.
Consolidated 32 country platforms into a single secure cloud estate, cutting licence costs by 30% while improving resilience and security posture across the organisation.
Redesigned the operating model and introduced scaled Agile practices, improving pace and predictability.
Directed the technology carve-out for more than 370 stores across four countries following a divestment, completing it on time with no business disruption.
Introduced Agile and automation across core systems, delivering multi-million-pound savings and measurably faster release cycles.
AI governance is not asserted — it is certified. Six executive and professional AI qualifications underpin every engagement, alongside thirty years of delivery credentials and repeated recognition awards.
BSc (Hons) Mathematics, Operational Research, Statistics & Economics
University of Warwick
CISA — Certified Information Systems Auditor
ISACA
SAFe Certified Agilist
Scaled Agile Framework
PRINCE2 Practitioner
Project Management
Certified Scrum Master
ITIL Foundation
v4 & v3
computing.co.uk
computing.co.uk
Oxford Artificial Intelligence Programme
Saïd Business School, University of Oxford · 2025
Oxford AI Ethics, Regulation & Compliance Programme
Saïd Business School, University of Oxford · 2025
Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of Management, Executive Program · 2025
Certified AI Professional (CAIP)
Certified AI Auditor (CAIA)
Certified AI Ethicist (CAIE)
Issued by oxethica GmbH
MBCS
British Computer Society, The Chartered Institute for IT
AAIE
Association of AI Ethicists
Maintains an active professional network across the University of Oxford’s Saïd Business School and oxethica, keeping the practice current with emerging AI governance standards and regulation.
Engagements are taken on a selective basis, ensuring senior-level attention throughout — from initial diagnostic to final roadmap. UAE-based, working across the UAE and wider GCC. Initial conversations are welcome at any stage, without obligation.
Send an enquiry A confidential 30-minute introductory conversation, with no obligation.